The internet has really helped many of us sell our hand crafted work. No matter where you live, chances are you can sell in a global marketplace. Pretty neat when you think about it. Because for years the saying “Location, location, location” was everything when it came to a successful storefront business.
Now that the ability to access prime location is not a huge hurdle, other things become issues. How do I get people to see my auctions and my site? I can’t see those buyers walking down the street, but I know they are out there wandering the internet.
But when should one list? I think each seller has a theory and it is the topic for Flaming Hot’s blog it this week. When is the best time to list auctions in order to maximize views?
When I first started selling I was convinced I needed to be as regular as clockwork. I created a must follow schedule of listing Tuesdays and Thursdays; day slots for justbeads and night slots for ebay. If I had extra sets I would add another weekday or weeknight auction.
A year or so later I added a newsletter to my marketing efforts. I began to sell from my site and announce new strands. I was again convinced I needed a strict schedule of every week. I think you are beginning to see where this is going, right?
Even more recently I added Etsy to my auction sales sites. Over there the suggestion is to list as often as possible one auction at a time. What?! any old time? Oh my, but what about a schedule? Within days I was enjoying just listing willy nilly. How completely free-spirited and wild I felt. I was so liberated I sent my newsletter out on a completely random day. Crazy, I know. I put up a couple Saturday auctions on one of the sites. What was I thinking?
Now before you get too worried, I still have to fill my Tuesday and Thursday slots to maintain a tiny slice of order. But don’t be surprised to see other auctions listed on any old day of the week. And my newsletter? I just might surprise you with a 2am version. My new motto is location, location, and list any darn time you want.
